Modernizing a Dated Website

The goal of this project was to redesign the UI for a website while maintaining the basic site structure and elements, making for an economical but impactful update.

A Facelift to Keep it Current

I had a client who wanted to revamp her site but didn't want to spend a lot of time and money. I worked with the developer to add a new section and keep the general layout comparable so there wouldn't be any costly development updates needed.

Check out the results below. Here are the key areas I focused on:

Modernize typography
Improve color palette
Introduce full-screen images
Introduce better photography
Increase clarity
Add a new 'Virtual Consultation' section
Find a design solution for implementing two CTA buttons (per client's request), while focusing on one primary action
Solve for a complex and large procedure menu with inventive navigation

New 2020 Site Facelift

Old Homepage

Previous Version of Site

Notice the following characteristics:

Outdated fonts, colors & graphics
Unengaging buttons
Distracting mixed font colors
Small and incohesive photography

Interactive Prototype via Invision

Interactive Invision Prototype for Mobile Navigation Exploration - V1

Exploration to find design solutions for a very large menu that would work well on mobile. The prototype is interactive! Check it out.

Low-Fi Axure Wireframe to Get the Ball Rolling

Sketch & Axure Wireframes - Mobile V.1

You can write here as much as you want, this text will always look nice, whether you write longer paragraphs or just a few words. Click here and try it out.